Tuesday, April 22, 2008

I caught wind of this interesting promotional effort of an independent jeweler in Beaumont, Texas by the name of Alter's Gem Jewelry. Apparently this company has decided to put out a cookbook this December. Wait a second, a jewelry company putting out a cookbook? Yes, I typed that correctly.

Here's the deal. Brian Alter, owner of Alter's, sent a letter to almost 3,000 folk in the Beaumont area, over 1,000 jewelry vendors, as well as over 1,200 celebrities and politicians in order to collect a few hundred recipes for the "First Ever Alter's Gem Jewelry Cookbook."

Last time I talked to Mr. Alter, he explained that he had gotten recipes from the likes of Jimmy Carter and Jeff Foxworthy and declines from folks like Reba McIntyre, George Lucas and Martha Stewart. The funny thing is, not too many local folks had responded, obviously thinking it must be some kind of a hoax.... but it's very real.

What a neat idea.
So... I bring it to you... I'm going to submit a couple of recipes... Want to join me?

Here's the letter that he sent out. Want to be in a cookbook?

Dear "this could be your name here",

We’re cooking up a new product here at Alter’s Gem Jewelry, and for this one we need your help. We’re creating the First Ever Alter’s Gem Jewelry Cookbook. Why is a jewelry store publishing a cookbook of your recipes? Simple. It’s to thank you.

First, let me put up front that there is no charge for submission. We are compiling, designing, printing, and publishing a hard-back cookbook to be available at Alter’s Gem Jewelry by December 2008. We’d love to have your recipe.

Everyone who has a recipe is welcome to submit one. We’d love to have your secret recipe for pecan tarts, but we’d also like to have your son’s recipe for chili-tater-tots. If there’s a great story that goes along with the recipe, we’d love to hear it. Have a photo? Send it in. Who knows, we may just publish it as well.

Just for fun, we’re also contacting celebrities to get their recipes. We’re going to ask local personalities as well as national stars to submit as well. So, if you’ve got a great recipe please e-mail us with the information below in Microsoft Word or in the body of the e-mail to recipes@hellodiamonds.com.

Please include the following information to be considered for the first ever Alter’s Gem Jewelry Cookbook:
Full Name:
Recipe: (Please be as specific as possible)
Story about recipe: (Please be as specific as possible)
Contact information:

Of course, by sending us the recipe you are agreeing to the fine print… which is:
I certify that I am the author of the material I am submitting to Alter’s Gem Jewelry. Alter’s Gem Jewelry and its licensees may reproduce, publish, display, edit, modify, and otherwise use the material in a cookbook or other media.


Until next time...
- Sean

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